Are you one of the huge number of SMEs operators in Australia who experienced lousy social media results in the past year? Or do you simply not know if the social media marketing you are doing is working for you? Maybe it feels like being bogged in mud. Imagine trying to drive through causeways of deep, sticky, oozing … Continue reading Destination unknown: the digital bog
Sometimes the goals we set to achieve our bigger picture aren’t S.M.A.R.T.* goals – like me thinking that for the sake of my long-term health and commitment to being fit that I’ll run a half marathon by the end of the year. I have dodgy knees and a strong dislike of cardio, so it is … Continue reading When you feel like quitting
From my experience, taking stock of the successes is a good reason to just turn up. It's OK to take a breather before taking up the challenge again and getting on with it.
Existential psychologist, Rollo May is credited with saying Communication leads to community, that is, to understanding, intimacy and mutual valuing. On a social level, that’s easy enough to understand but I’ve keen to see this applied at an economic level, within the business communities of our regional cities and towns. Having just spent four days … Continue reading Cobar: connecting the dots
...it's about knowing the fundamentals to develop best practices. Why Social Media Matters for small businesses and organisations.