Harnessing the power of storytelling since 1996
My clients are an amazing group of people passionate about what they do. It's an honour to be part of these 'teams' – Boarding Schools Expo, Narromine Shire Council, Dubbo Regional Council's Regional Platters program, Bland Shire Council's soundtrails project, Farmer Brown's Pastured Eggs, Vanguard Business Services and Go Get 'Em, AllAbilitiesDanz, Laidly White Plumbing, Secure …
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist …
As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
Have you ever been in a situation where someone has made an offensive or highly inappropriate comment on your Facebook Page or Instagram post? What did you do? Thankfully for most of us, it’s not something we have to deal with all that often. What often happens is the comment is removed without explanation, our …
Answering some key questions about your social media marketing objectives and activities will ensure you achieve the results you're after. I'm uploading short, weekly video tips covering some of the fundamental questions every digital marketer should be asking. This first series covers the WHO, WHAT, WHEN, WHERE, WHY + HOW - not necessarily in that …
Kim V. Goldsmith 