Harnessing the power of storytelling since 1996
After spending the summer recovering from a massive 2015, the start to 2016 became hectic very early on as I signed up to handle the social media marketing and PR for the new Roar Music Festival in Dubbo. Little did I realise that a casual agreement around a board table one Monday morning would see me working …
Continue reading "2016 Social Media Matters workshops roll out"
Communicators by nature hate not knowing what’s going on. It’s taken me a good part of the last 20 years to learn there are three questions I need to ask myself before deciding if I’ll be missing out.
It all started nearly 20 years ago I’ve been delivering training for nearly 20 years and for the first couple of years I struggled to translate the skills I’d been honing as a journalist and PR practitioner into tangible skills that I could clearly define and teach others. I cut my teeth on media skills, …
It's often been said 'the media' is a hungry beast - on a 24-hour news cycle driven by the voracious appetite of social media for the next thing. It's often not even the next big or new thing either. There's a lot of hum-drum. One of the many skills journalists use to create news is to …
Continue reading "Where to find content: Social Media Matters"
Given I spend most of my available time working on strategies and content for the websites, blogs and social media platforms of my clients, I've been putting off creating a blog on my own site. But I've got the stage where I need to show clients and workshop participants (and prospectives of both types) what it …
Continue reading "My first vlog: putting a face to Social Media Matters"
Kim V. Goldsmith 