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Kim V. Goldsmith

Harnessing the power of storytelling since 1996

  • KIM V. GOLDSMITH

Tag: small business

Posted on May 1, 2017June 5, 2017

Your questions answered

In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll  be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …

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Posted on April 10, 2017September 11, 2017

What my top Insta posts tell me

As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a …

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Posted on March 30, 2017March 29, 2017

EXPOSED! Managing social media risk

Have you ever been in a situation where someone has made an offensive or highly inappropriate comment on your Facebook Page or Instagram post? What did you do? Thankfully for most of us, it’s not something we have to deal with all that often. What often happens is the comment is removed without explanation, our …

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Posted on February 27, 2017April 3, 2017

Social media marketing video tips

Answering some key questions about your social media marketing objectives and activities will ensure you achieve the results you're after. I'm uploading short, weekly video tips covering some of the fundamental questions every digital marketer should be asking. This first series covers the WHO, WHAT, WHEN, WHERE, WHY + HOW - not necessarily in that …

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Posted on February 20, 2017February 20, 2017

Destination unknown: the digital bog

Are you one of the huge number of SMEs operators in Australia who experienced lousy social media results in the past year? Or do you simply not know if the social media marketing you are doing is working for you? Maybe it feels like being bogged in mud. Imagine trying to drive through causeways of deep, sticky, oozing …

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