In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …
What my top Insta posts tell me
As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a …
EXPOSED! Managing social media risk
Have you ever been in a situation where someone has made an offensive or highly inappropriate comment on your Facebook Page or Instagram post? What did you do? Thankfully for most of us, it’s not something we have to deal with all that often. What often happens is the comment is removed without explanation, our …
Social media marketing video tips
Answering some key questions about your social media marketing objectives and activities will ensure you achieve the results you're after. I'm uploading short, weekly video tips covering some of the fundamental questions every digital marketer should be asking. This first series covers the WHO, WHAT, WHEN, WHERE, WHY + HOW - not necessarily in that …
Destination unknown: the digital bog
Are you one of the huge number of SMEs operators in Australia who experienced lousy social media results in the past year? Or do you simply not know if the social media marketing you are doing is working for you? Maybe it feels like being bogged in mud. Imagine trying to drive through causeways of deep, sticky, oozing …
Kim V. Goldsmith 