As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
Destination unknown: the digital bog
Are you one of the huge number of SMEs operators in Australia who experienced lousy social media results in the past year? Or do you simply not know if the social media marketing you are doing is working for you? Maybe it feels like being bogged in mud. Imagine trying to drive through causeways of deep, sticky, oozing …
Just turn up for the taking
From my experience, taking stock of the successes is a good reason to just turn up. It's OK to take a breather before taking up the challenge again and getting on with it.
What’s your social worth?
How much is a good Facebook, Instagram, Twitter or YouTube presence worth to your business or organisation? It’s a vexed question when you consider that any marketing channel – even social media – requires some time and some money. One of the reasons I have been busy delivering my Social Media Matters digital marketing training …
Cobar: connecting the dots
Existential psychologist, Rollo May is credited with saying Communication leads to community, that is, to understanding, intimacy and mutual valuing. On a social level, that’s easy enough to understand but I’ve keen to see this applied at an economic level, within the business communities of our regional cities and towns. Having just spent four days …
Kim V. Goldsmith 