60 seconds with Justin Sanderson of Richardson and Sinclair on how he's using Facebook Live.
Taking it Live
On the spot Facebook Live used to demonstrate the good, the bad and the not so great aspects of live streaming.
2016 Social Media Matters workshops roll out
After spending the summer recovering from a massive 2015, the start to 2016 became hectic very early on as I signed up to handle the social media marketing and PR for the new Roar Music Festival in Dubbo. Little did I realise that a casual agreement around a board table one Monday morning would see me working …
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Creating content that engages your audience
I love winter. Maybe not everything about it, like cold feet and getting out of bed to go to the gym, but after autumn it's my favourite season. However, I know that not everyone feels the same way. So, while I'm gleaning my social media newsfeeds for winter warming recipes and snuggly, warm clothing, others are …
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Developing a professional voice
Social media, and Facebook in particular, has had a bad rap over the years for banal content about what people ate for breakfast or crazy cats. When you're using Facebook for business, the challenge is to cut through this stuff and the way to do that is through the use of a professional tone or …
Kim V. Goldsmith 