Harnessing the power of storytelling since 1996
My clients are an amazing group of people passionate about what they do. It's an honour to be part of these 'teams' – Boarding Schools Expo, Narromine Shire Council, Dubbo Regional Council's Regional Platters program, Bland Shire Council's soundtrails project, Farmer Brown's Pastured Eggs, Vanguard Business Services and Go Get 'Em, AllAbilitiesDanz, Laidly White Plumbing, Secure …
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist …
As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
Staying focussed on the bigger picture is something I’ve written about before, but it’s a recurring issue when it comes to planning. I'm finding many people caught up in the NOW and not thinking much about the WHERE and HOW of the process. Usually expressed with some frustration, clients and workshop participants want to know …
In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …
Kim V. Goldsmith 