In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …
What’s your social worth?
How much is a good Facebook, Instagram, Twitter or YouTube presence worth to your business or organisation? It’s a vexed question when you consider that any marketing channel – even social media – requires some time and some money. One of the reasons I have been busy delivering my Social Media Matters digital marketing training …
2016 Social Media Matters workshops roll out
After spending the summer recovering from a massive 2015, the start to 2016 became hectic very early on as I signed up to handle the social media marketing and PR for the new Roar Music Festival in Dubbo. Little did I realise that a casual agreement around a board table one Monday morning would see me working …
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3 things to remember when you hit a wall
Former basketballer, Michael Jordan is reported as having said: Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. When you work in digital marketing, that's exactly the attitude you need to take. There's certainly …
Is your social media sick?
I'm preparing to hit the road for 10 days delivering social media training and on the one long weekend that I really just wanted to enjoy time with family, I came down with a head cold. Lying around not feeling like doing anything is a great time to catch up on reading and several blogs …
Kim V. Goldsmith 