Former basketballer, Michael Jordan is reported as having said: Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. When you work in digital marketing, that's exactly the attitude you need to take. There's certainly …
3 reasons to say NO, thank you
Communicators by nature hate not knowing what’s going on. It’s taken me a good part of the last 20 years to learn there are three questions I need to ask myself before deciding if I’ll be missing out.
Is your social media sick?
I'm preparing to hit the road for 10 days delivering social media training and on the one long weekend that I really just wanted to enjoy time with family, I came down with a head cold. Lying around not feeling like doing anything is a great time to catch up on reading and several blogs …
Creating content that engages your audience
I love winter. Maybe not everything about it, like cold feet and getting out of bed to go to the gym, but after autumn it's my favourite season. However, I know that not everyone feels the same way. So, while I'm gleaning my social media newsfeeds for winter warming recipes and snuggly, warm clothing, others are …
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Developing a professional voice
Social media, and Facebook in particular, has had a bad rap over the years for banal content about what people ate for breakfast or crazy cats. When you're using Facebook for business, the challenge is to cut through this stuff and the way to do that is through the use of a professional tone or …
Kim V. Goldsmith 