In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …
What my top Insta posts tell me
As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a …
Just turn up for the taking
From my experience, taking stock of the successes is a good reason to just turn up. It's OK to take a breather before taking up the challenge again and getting on with it.
What’s your social worth?
How much is a good Facebook, Instagram, Twitter or YouTube presence worth to your business or organisation? It’s a vexed question when you consider that any marketing channel – even social media – requires some time and some money. One of the reasons I have been busy delivering my Social Media Matters digital marketing training …
Bringing clients real-time results
60 seconds with Justin Sanderson of Richardson and Sinclair on how he's using Facebook Live.
Kim V. Goldsmith 