Twenty-three years ago, I was planning my departure from my first real ‘grown-up’ job at ABC Western Plains. I was going out on my own as a consultant and freelancer after three and a half years as a Rural Reporter. My evenings and weekends were spent planning this new business – what would it be, … Continue reading What’s in a name?
Taking the time to listen to the stories of others is more important than telling yours if you really want engagement.
Developing and maintaining a high profile is part of developing awareness, recall and lead generation in small business.
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist … Continue reading What’s your story?
Talk to a room of small business owners or managers and you’ll get a room of nodding heads when you ask, “So, everyone knows what KPIs are?”. For the record, I don’t believe you, which is why I go on to give examples. The public service aren't much better as I have been reminded recently. … Continue reading What a KPI is NOT?