Harnessing the power of storytelling since 1996
Social media, and Facebook in particular, has had a bad rap over the years for banal content about what people ate for breakfast or crazy cats. When you're using Facebook for business, the challenge is to cut through this stuff and the way to do that is through the use of a professional tone or …
It's often been said 'the media' is a hungry beast - on a 24-hour news cycle driven by the voracious appetite of social media for the next thing. It's often not even the next big or new thing either. There's a lot of hum-drum. One of the many skills journalists use to create news is to …
Continue reading "Where to find content: Social Media Matters"
Given I spend most of my available time working on strategies and content for the websites, blogs and social media platforms of my clients, I've been putting off creating a blog on my own site. But I've got the stage where I need to show clients and workshop participants (and prospectives of both types) what it …
Continue reading "My first vlog: putting a face to Social Media Matters"
Kim V. Goldsmith 