As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
2016 Social Media Matters workshops roll out
After spending the summer recovering from a massive 2015, the start to 2016 became hectic very early on as I signed up to handle the social media marketing and PR for the new Roar Music Festival in Dubbo. Little did I realise that a casual agreement around a board table one Monday morning would see me working …
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Is your social media sick?
I'm preparing to hit the road for 10 days delivering social media training and on the one long weekend that I really just wanted to enjoy time with family, I came down with a head cold. Lying around not feeling like doing anything is a great time to catch up on reading and several blogs …
Creating content that engages your audience
I love winter. Maybe not everything about it, like cold feet and getting out of bed to go to the gym, but after autumn it's my favourite season. However, I know that not everyone feels the same way. So, while I'm gleaning my social media newsfeeds for winter warming recipes and snuggly, warm clothing, others are …
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Networking follow-up using social media
If you have the opportunity to go to an event where you have a chance to meet new and interesting people, you're mad if you don't use that opportunity to make new connections, or reinforce old ones. Using these events as opportunities to meet people in the flesh is an oft forgotten part of …
Kim V. Goldsmith 