One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist …
What my top Insta posts tell me
As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a …
Taking it Live
On the spot Facebook Live used to demonstrate the good, the bad and the not so great aspects of live streaming.
Community is King
There’s a mantra chanted incessantly across social media—Content is King. Not a day goes by that it isn't reinforced in a hashtag, meme, infographic or blog post. Content creators abound and they like to think what they do is really important. Indeed, I call myself a content creator in some circles, having dropped the terms …
20 years & 4 lessons
20 years on and still learning...musings on a business anniversary.
Kim V. Goldsmith 