As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a … Continue reading What my top Insta posts tell me
On the spot Facebook Live used to demonstrate the good, the bad and the not so great aspects of live streaming.
There’s a mantra chanted incessantly across social media—Content is King. Not a day goes by that it isn't reinforced in a hashtag, meme, infographic or blog post. Content creators abound and they like to think what they do is really important. Indeed, I call myself a content creator in some circles, having dropped the terms … Continue reading Community is King
20 years on and still learning...musings on a business anniversary.
I was recently asked to make a 30-minute, pre-recorded video presentation as part of the Festival of THE Rural Woman, a free, online event next month (October 12 - 15) celebrating, inspiring and empowering rural women of the world. My presentation is titled "Ripping up the road by staying out of the ruts" – inspired … Continue reading Festival of THE Rural Woman