Talk to a room of small business owners or managers and you’ll get a room of nodding heads when you ask, “So, everyone knows what KPIs are?”. For the record, I don’t believe you, which is why I go on to give examples. The public service aren't much better as I have been reminded recently. … Continue reading What a KPI is NOT?
Eye on the prize
Staying focussed on the bigger picture is something I’ve written about before, but it’s a recurring issue when it comes to planning. I'm finding many people caught up in the NOW and not thinking much about the WHERE and HOW of the process. Usually expressed with some frustration, clients and workshop participants want to know … Continue reading Eye on the prize
Your questions answered
In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, … Continue reading Your questions answered
EXPOSED! Managing social media risk
Have you ever been in a situation where someone has made an offensive or highly inappropriate comment on your Facebook Page or Instagram post? What did you do? Thankfully for most of us, it’s not something we have to deal with all that often. What often happens is the comment is removed without explanation, our … Continue reading EXPOSED! Managing social media risk
When you feel like quitting
Sometimes the goals we set to achieve our bigger picture aren’t S.M.A.R.T.* goals – like me thinking that for the sake of my long-term health and commitment to being fit that I’ll run a half marathon by the end of the year. I have dodgy knees and a strong dislike of cardio, so it is … Continue reading When you feel like quitting
