Twenty-three years ago, I was planning my departure from my first real ‘grown-up’ job at ABC Western Plains. I was going out on my own as a consultant and freelancer after three and a half years as a Rural Reporter. My evenings and weekends were spent planning this new business – what would it be, … Continue reading What’s in a name?
Lessons from the land
What the animal farm antics around here have reminded me about life and business.
What a KPI is NOT?
Talk to a room of small business owners or managers and you’ll get a room of nodding heads when you ask, “So, everyone knows what KPIs are?”. For the record, I don’t believe you, which is why I go on to give examples. The public service aren't much better as I have been reminded recently. … Continue reading What a KPI is NOT?
Eye on the prize
Staying focussed on the bigger picture is something I’ve written about before, but it’s a recurring issue when it comes to planning. I'm finding many people caught up in the NOW and not thinking much about the WHERE and HOW of the process. Usually expressed with some frustration, clients and workshop participants want to know … Continue reading Eye on the prize
Your questions answered
In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, … Continue reading Your questions answered
