Twenty-three years ago, I was planning my departure from my first real ‘grown-up’ job at ABC Western Plains. I was going out on my own as a consultant and freelancer after three and a half years as a Rural Reporter. My evenings and weekends were spent planning this new business – what would it be, …
What’s your story?
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist …
Video chat: Outback Lamb
As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
What my top Insta posts tell me
As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a …
EXPOSED! Managing social media risk
Have you ever been in a situation where someone has made an offensive or highly inappropriate comment on your Facebook Page or Instagram post? What did you do? Thankfully for most of us, it’s not something we have to deal with all that often. What often happens is the comment is removed without explanation, our …
Kim V. Goldsmith 