...sometimes the donkey escapes the paddock and it simply makes an ass of you.
Community is King
There’s a mantra chanted incessantly across social media—Content is King. Not a day goes by that it isn't reinforced in a hashtag, meme, infographic or blog post. Content creators abound and they like to think what they do is really important. Indeed, I call myself a content creator in some circles, having dropped the terms …
2016 Social Media Matters workshops roll out
After spending the summer recovering from a massive 2015, the start to 2016 became hectic very early on as I signed up to handle the social media marketing and PR for the new Roar Music Festival in Dubbo. Little did I realise that a casual agreement around a board table one Monday morning would see me working …
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20 years & 4 lessons
20 years on and still learning...musings on a business anniversary.
A Vikings moment
The problem with working on one thing so intensively is that you become so wired and switched on that unless you’re aware of the warning signs you don’t realise you’re not eating property, sleeping well and drinking too much…until it’s too late.