Taking the time to listen to the stories of others is more important than telling yours if you really want engagement.
Keeping a high profile
Developing and maintaining a high profile is part of developing awareness, recall and lead generation in small business.
What’s your story?
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist …
Video chat: Outback Lamb
As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture …
Your questions answered
In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, …
Kim V. Goldsmith 