In my life as a digital marketing and communications specialist, I get asked a lot of questions about the why and how things work. Over the next few weeks, I'll be answering some of those questions put to me about digital marketing planning, social media and more. You can find the videos here each week, … Continue reading Your questions answered
As a digital marketer, it's important that I use my own accounts to not only promote my own business but as a place to experiment - testing tactics, content, hashtags and more. Instagram is part of my social channel mix but a place where I'm still working out the fit with my business - a … Continue reading What my top Insta posts tell me
Are you one of the huge number of SMEs operators in Australia who experienced lousy social media results in the past year? Or do you simply not know if the social media marketing you are doing is working for you? Maybe it feels like being bogged in mud. Imagine trying to drive through causeways of deep, sticky, oozing … Continue reading Destination unknown: the digital bog
Quality vs quantity: are you spamming the feed?
How much is a good Facebook, Instagram, Twitter or YouTube presence worth to your business or organisation? It’s a vexed question when you consider that any marketing channel – even social media – requires some time and some money. One of the reasons I have been busy delivering my Social Media Matters digital marketing training … Continue reading What’s your social worth?