Harnessing the power of storytelling since 1996
Social media, and Facebook in particular, has had a bad rap over the years for banal content about what people ate for breakfast or crazy cats. When you're using Facebook for business, the challenge is to cut through this stuff and the way to do that is through the use of a professional tone or …
Originally published on LinkedIn: Pulse 1 April 2015 So what has nearly two decades in business taught me? Never lose touch with where you come from. That kind of sums it up. I'm fortunate to live and work in regional Australia - a conscious choice after completing my tertiary study. Growing up on a large …
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One of the biggest things people grapple with when it comes to using social media professionally is how much time to spend online. There is a minimum amount of time required to maintain your online fitness...and thankfully it's less than required for your personal fitness! However, the actual time depends on the social media platform, your proficiency with it, …
It's often been said 'the media' is a hungry beast - on a 24-hour news cycle driven by the voracious appetite of social media for the next thing. It's often not even the next big or new thing either. There's a lot of hum-drum. One of the many skills journalists use to create news is to …
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Given I spend most of my available time working on strategies and content for the websites, blogs and social media platforms of my clients, I've been putting off creating a blog on my own site. But I've got the stage where I need to show clients and workshop participants (and prospectives of both types) what it …
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Kim V. Goldsmith 