Developing and maintaining a high profile is part of developing awareness, recall and lead generation in small business.
One of my clients recently posted a photo of her pet dog on her social media accounts explaining the importance of this dog to her family. What did it have to do with her business? There was no call to action. There was no direct weblink for anyone to click on. An international digital marketing specialist … Continue reading What’s your story?
Talk to a room of small business owners or managers and you’ll get a room of nodding heads when you ask, “So, everyone knows what KPIs are?”. For the record, I don’t believe you, which is why I go on to give examples. The public service aren't much better as I have been reminded recently. … Continue reading What a KPI is NOT?
As a marketer, it's always rewarding and exciting to work with a business owner who not only wants to learn about the mechanisms of marketing but is prepared to be creative in the process. Fiona Aveyard of Outback Lamb near Tullamore in western NSW is one such business owner. Outback Lamb is a new venture … Continue reading Video chat: Outback Lamb
Staying focussed on the bigger picture is something I’ve written about before, but it’s a recurring issue when it comes to planning. I'm finding many people caught up in the NOW and not thinking much about the WHERE and HOW of the process. Usually expressed with some frustration, clients and workshop participants want to know … Continue reading Eye on the prize